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Ocean Alexander Company Visit & Business Leadership Talk

📅 Event Details

【Company Introduction】

Founded in 1978, Ocean Alexander collaborated with renowned Seattle yacht designer Ed Monk Jr. on the early designs of its own brand, Ocean Alexander. With decades of yacht-building expertise, the company has developed a comprehensive system that integrates design, production, and marketing, while continuously innovating to meet global market demands. Each yacht exemplifies industrial artistry and craftsmanship. Each Ocean Alexander yacht exemplifies industrial artistry and craftsmanship—combining advanced technology with meticulous attention to detail to deliver an exceptional yachting experience. Every vessel reflects the company’s dedication to quality and pride as a world-class brand.

Ocean Alexander is the only publicly listed yacht manufacturer in Taiwan, the largest in Asia, and among the the world’s top ten luxury yacht builders. It is also the only Asian yacht company that has operated under its own brand since its founding, steadfastly upholding its philosophy of "no OEM manufacturing, only brand ownership." The company maintains sales offices in Europe, the United States, and Hong Kong, supported by over ten international distributors. Its markets span the Americas, Europe, Asia, and Australia, with particularly strong performance in the United States, where it commands a leading market share and ranks among the highest in average selling price. In addition to its manufacturing facilities, Ocean Alexander also operates the largest yacht retail and service network in Asia, representing several world-class yacht brands.

【Speaker】Ching-Chen (Johnny) Chueh, Chairman｜Alexander Marine Co., Ltd. (Official Website: Click Here)

【Accompanying Faculty Member】Dr. Heidi Chang

【Time】Wednesday, November 26, 2025, 8:00 AM – 12:00 PM

【Venue】Ocean Alexander Headquarters, Qianzhen District, Kaohsiung

【Meeting Time / Location】8:00 AM, Wednesday, November 26, 2025 / Corner Tea Café, NSYSU, located across from the NSYSU Startup Quarter (Campus Map)

【Participants】International students, overseas Chinese students from the College of Management, NSYSU, and the students from IBMBA Program & GHRM MBA Program, totaling 42 participants

【Language】English

🎯 Purpose

To align with NSYSU's establishment of the "Career and Employment Hub for International Students" in 2025, which actively supports international students in broadening their career horizons and exploring employment opportunities, the College of Management is committed to deepening students' understanding of industry practices through company visits and case-based learning. In this collaboration between the Hub and the College of Management, international students were given the opportunity to visit Alexander Marine Co., Ltd. During the visit, Chairman Mr. Ching-Chen (Johnny) Chueh shared his practical experience in organizational behavior, aiming to inspire students to consider diverse perspectives on corporate innovation, succession planning, and career development.

📌 Features and Implementation

This event was carefully coordinated by the HR team of Ocean Alexander, who guided students through the company’s manufacturing processes. Students had the opportunity to observe the yacht assembly and production stages up close, with every detail reflecting the company’s strict quality standards and commitment to excellence. During the visit, students also had the chance to board the luxury yachts and experience firsthand the equipment configurations and design features, gaining a deeper understanding of the professional techniques behind yacht design and manufacturing while obtaining a more comprehensive insight into industry operations.

After the tour, Chairman Ching-Chen (Johnny) Chueh personally introduced Ocean Alexander’s brand positioning, marketing strategies, and market layout to the students. Chairman Chueh shared that Ocean Alexander is a leading yacht brand in Asia and among the top five globally, with its primary market in the United States. The company’s product designs are closely aligned with market demands, and its branches on both the East and West coasts of the U.S. ensure a rapid response to customer needs. The company independently manages all aspects of R&D, marketing, sales, and after-sales service. The Chairman emphasized that only by personally handling sales can the company fully convey the characteristics and advantages of its products, which is why the distribution business is not outsourced. In addition to its own brand, Ocean Alexander also represents several renowned yacht brands and holds one of the highest market shares in the U.S., demonstrating its strong competitiveness and influence in the international market. At the end of the presentation, students actively raised questions, and the Chairman responded patiently while sharing his industry experience and insights, deepening the students’ understanding of the yacht industry.

Throughout the visit and lecture, students gained hands-on insights into production line operations, brand management strategies, and international market practices, allowing them to better understand how theory translates into real-world business execution.

Special thanks go to Assistant Professor Heidi Chang for her leadership and thoughtful arrangements, which enabled students to fully benefit from this valuable learning opportunity. We also sincerely appreciate Chairman Ching-Chen (Johnny) Chueh and the Ocean Alexander HR team for their warm reception and professional explanations, which allowed students to observe production processes up close, understand brand management and market strategies, and experience the design and equipment of luxury yachts firsthand. The professor’s guidance, together with the Chairman and team’s detailed sharing, helped students bridge theory and practice effectively, offering meaningful support for their future career planning and overall understanding of the industry.

📸 Photo

Students were able to closely observe the yacht assembly and production procedures.

Students had the opportunity to board the yachts.

Ching-Chen (Johnny) Chueh, Chairman, personally shared his insights with the students.

Took a photo with the Chairman, capturing a valuable moment of the visit.